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Grand Rapids, MI · Full-service video

What we do.

Every part of making a film, from the first conversation about what it needs to say through the final export. You can hire the whole process or just the piece you're missing.

Videography

Cameras, lighting, and direction on the day of the shoot.

Single or multi-camera coverage, interview setups, b-roll, event and on-location work. I scout the space ahead of time, bring lighting that suits it, and direct the people in front of the lens so they sound like themselves rather than like a script.

Sound

Clean, intelligible audio — the thing viewers actually notice.

Lavalier and boom capture, room treatment, multi-track recording, and a mix that holds up on a phone speaker as well as a conference-room TV. Bad audio reads as amateur faster than any picture problem, so it gets treated as a first-class part of the shoot.

Editing & Post

Assembly, color, sound mix, titles, and delivery in every format you need.

Story-first assembly, color correction and grading, sound design, motion titles, captioning, and exports cut to the specs of wherever the piece is going — broadcast, YouTube, vertical social, or a trade-show loop.

Storyboarding & Pre-production

Deciding what the film is before anyone picks up a camera.

Concepting, scripting, shot lists, storyboards, and scheduling. This is where a project is saved or lost: an afternoon spent agreeing on what the piece needs to do prevents reshoots and the kind of edit-suite rewriting that eats budgets.

Creative Direction

Shaping the idea, the tone, and how the whole thing hangs together.

For organizations that know what they need to say but not yet how to say it. We work out the angle, the tone, and the structure together, then build the production around that rather than around whatever is easiest to shoot.

Kinds of projects.

Most work falls into one of these. If yours doesn't, that's usually the interesting kind — get in touch anyway.

Documentary

Longer-form, interview-driven films that let real people tell the story in their own words.

Social Media

Vertical, captioned, platform-native cuts designed to work with the sound off and the thumb moving.

Creative Storytelling

Pieces where the form is part of the message — narrative, experimental, or purely visual.

Promotional

Overview films that introduce an organization, a facility, or a program to the people who need to understand it.

How it works.

No mystery, no surprise invoices. Every project runs the same four steps.

  1. 01

    Conversation

    We talk about what the piece needs to accomplish, who it is for, and what it needs to cost. No charge, no obligation.

  2. 02

    Plan

    You get a concept, a shot list or storyboard, a schedule, and a fixed quote before anything is committed.

  3. 03

    Production

    We shoot. I bring in the right crew for the job — additional camera, sound, grip — and you always know who is on set.

  4. 04

    Post & Delivery

    Edit, color, mix, and captions, with a round of revisions built in. You get final files cut for every place the piece will live.

Not sure which of these you need?

That's normal, and it's what the first conversation is for. Describe the problem and I'll tell you what the project actually requires — even if that turns out to be less than you expected.